| 摘要 |
<p>Provided is a household member number distribution estimation apparatus that is provided with a subscriber information acquisition unit for acquiring subscriber information which is information related to subscribers of mobile terminals of specific businesses in an area of a predetermined range and for which user IDs have been associated with main line numbers of the mobile terminals; a household terminal number extraction unit for referring to the subscriber information and extracting the number of household terminals which is the number of mobile terminals per main line number; a household number extraction unit for extracting the number of households per number of terminals; and a household number estimation unit for estimating the number of households per number of household members, which is the number of households for each of the number of household members, which is the number of people comprising the households, by way of correcting the number of households per number of terminals using the terminal subscriber ratio for the area of the predetermined range. As a result, on the basis of data that is easily acquired, the number of households for each of the number of household members can be acquired with high precision.</p> |
