| 摘要 |
<p>The invention relates to a device and method for developing customer loyalty, wherein: a single identification means is provided to each member; a terminal comprising a reader for said identification is provided at the points of sale; during a transaction at a point of sale, the terminal sends, to a customer loyalty development server, a message containing the identity of the member, the identity of the point of sale, and/or the identity of the affiliate, as well as data related to the transaction being performed; and the customer loyalty development server attributes a number of points to a point counter in the member database, said counter being specific to the affiliate.</p> |
