发明名称 |
A METHOD AND SYSTEM FOR DETERMINING EFFECTIVENESS OF MARKETING |
摘要 |
<p>A computer based system (1,5) for measuring the effectiveness of a marketing element for a product is disclosed. It has an apparatus (1) comprising one or more computing processes (30, 32, 34, 36) for determining how well a product and/or marketing element measures against each one of one or more consumer perceived benefits (15) that consumers seek through purchase and/or consumption of the product.</p> |
申请公布号 |
WO2011029125(A1) |
申请公布日期 |
2011.03.17 |
申请号 |
WO2010AU00586 |
申请日期 |
2010.05.18 |
申请人 |
ROIL RESULTS PTY LIMITED;MARTIGNONI, MICHELLE;TARELLI, FLORENCIA |
发明人 |
MARTIGNONI, MICHELLE;TARELLI, FLORENCIA |
分类号 |
G06Q30/00 |
主分类号 |
G06Q30/00 |
代理机构 |
|
代理人 |
|
主权项 |
|
地址 |
|