TECHNIQUE FOR PROVIDING SUPPLEMENTAL INTERNET SEARCH

摘要

Disclosed is a system for, and method of, supplementing an internet search. The disclosed techniques may be used to receive an initial internet search criteria entered by a user at an interface (such as a web site) to the internet search engine, identify an entity representation in a database that corresponds to the internet search criteria, and produce an enhanced internet search criteria that may incorporate both the initial internet search criteria and field values from the identified entity representation. The enhanced internet search criteria may be passed to the internet search engine in a manner that is transparent to a user.