| 摘要 |
The present invention relates to a method in which a mobile terminal receives a selected advertisement when the advertisement is selected on the basis of user behavior pattern information collected in the mobile terminal, and to an apparatus having such a receiving function. A method in which a mobile terminal receives advertisements according to the present invention comprises: a step of receiving a rule from an advertisement server; a step of determining a type of user behavior pattern to be reported in accordance with the received rule; a step of collecting information on the determined type; a step of making a report on the basis of the collected information; a step of transmitting the report to the advertisement server; and a step of receiving, from the advertisement server, an advertisement matching the user behavior pattern stated in the report, wherein said rule designates the time and periodicity of making and transmitting the report. |
