摘要 |
Open profile data in a user profile, e.g., free-form fields in a user profile, are processed to identify interests and preferences of the user. The interests and preferences are utilized to identify categories associated with the user profile, and content items, e.g., advertisements, can be identified based on the categories. |
申请人 |
GOOGLE INC. |
发明人 |
NANCE, MEGAN;DATAR, MAYUR;TUNG, JULIE;RABII, BAHMAN;MILLER, JASON, C.;HOCHBERG, MIKE;HARMSEN, JEREMIAH;TUNGUZ-ZAWISLAK, TOMASZ, J.;PEREZ-BERGQUIST, ANDRES, S. |