发明名称 |
SYSTEM AND METHOD FOR PRODUCING DIFFERENT ADVERTISEMENT ACCORDING TO EACH USER BY MEANS OF BROADCASTING IN WIRELESS AREA, AND APPARATUS APPLIED TO THE SAME |
摘要 |
PURPOSE: An advertisement providing system per user through broadcasting in a local area and a method thereof are provided to be supplied by only a necessary advertisement in a user position by only being provided with advertisement necessary for a terminal user. CONSTITUTION: A user terminal device(300) stores user profile information by forming the information and transmits the user profile information and the terminal information. A wireless transmission device(200) receives the user profile information and the terminal information. An advertisement service server(100) analyzes an advertisement receiving feature of a user based on the user profile information transmitted from the wireless transmission device. The advertisement service server transmits the advertisement to a user terminal by extracting an advertisement corresponding to the advertisement receiving feature.
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申请公布号 |
KR20110022277(A) |
申请公布日期 |
2011.03.07 |
申请号 |
KR20090079806 |
申请日期 |
2009.08.27 |
申请人 |
SK TELECOM CO., LTD. |
发明人 |
HAN, KYUNG SIK;KIM, MOON KEE;NOH, JAE YEON;YIM, CHEOL HO;CHOI, KEUN HWAN;YU, JAE HWANG;KIM, MIN SEOK |
分类号 |
H04W4/02;H04W8/20;H04W84/12;H04W88/18 |
主分类号 |
H04W4/02 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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