| 摘要 |
An improved system and method for generating a valuation of online sessions on a website following a keyword search. The revenue generated for online sessions of users for pairs of keyword/referrer may be calculated from activities performed on the website during the online sessions and may be added to a sum representing the session value for the pair of keyword/referrer on the website. In an embodiment, the revenue opportunity of the pairs of keyword/referrer for a website may be estimated by multiplying the session value by the difference of a total count of clicks for multiple websites on search results by a referrer for the keyword and a count of clicks for the website on search results by a referrer for the keyword. The pairs of keyword/referrer may be ranked for the website by the estimated revenue opportunity, and then applied to optimize monetization of online content.
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