摘要 |
A system and method for determining a commission for an affiliate referral is described. Typically, affiliate tracking programs utilize a cookie deposited on an end user's computer to collect the data it needs to accurately associate a commission with an affiliate. If the cookie is lost for some reason (e.g. the user deletes cookies), that valuable information is missing, and the system must collect other information to determine the possible source of the referral. Two additional data collection and association pathways may be utilized to ensure that the commissions paid to affiliates are complete and accurate. These additional pathways include eTags and a caching system which enable cookieless tracking techniques. In addition a conversion breakdown report provides the data collection and user interface for an affiliate manager to determine in some circumstance to whom, among several possible affiliates, the commission should be given.
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