METHOD AND APPARATUS FOR PROVIDING/RECEIVING MOBILE DIGITAL ADVERTISEMENT SERVICE

摘要

PURPOSE: A method and a device for providing/receiving a mobile digital advertisement service are provided to supply a mobile digital advertisement service whether a mobile terminal user accepts or not and provide an advertisement content which reflects a characteristic of a user through advertisement content search. CONSTITUTION: A connecting inducement message is received from a wireless connection device(S206). By transmitting an authentication response about the receiving connection inducement message and sets a connection with a wireless connection device(S210). After setting a connection with the wireless connection device, the advertisement content is received from an advertisement management server(S216). In a connection inducing message, it questions whether to receive the advertisement content.