SYSTEM AND METHOD FOR ADVERTISING BASED ON CONTEXT

摘要

PURPOSE: An advertising system based on context is provided to offer a higher advertisement considering the position of the advertisement viewer. CONSTITUTION: An interest object detection module(100) searches a user's preference by analyzing web document, and measuring a user's interest. A semantic abstraction module(200) performs semantic abstraction process in order to decide the reliability of the interest object. A public action detection module(300) detects a public reaction on the interest object. A use association information extraction module(400) extracts using relation information using a predetermined use relation pattern and object-action pairs. An advertisement search module(500) maps the public reaction about the interest object and the use relation information, and recommends an advertisement using the mapping result.