SYSTEM AND METHOD FOR PROVIDING OF PERSONALIZED MOBILE ADVERTISING

摘要

PURPOSE: A system and a method for providing a personalized mobile advertising service are provided to enable a user to set the number of receiving advertisements, thereby enabling the user to receive a desired number of advertisements and reducing a transmission load due to advertisement transmission. CONSTITUTION: An advertisement application(150) transmits an advertisement request message. An advertisement engine(130) confirms a request advertisement number from the advertisement request message. The advertisement engine compares the number of requested advertisements with the number of stored advertisements. If the number of requested advertisements is insufficient, the advertisement engine determines the number of advertisements to be requested to an advertisement server(120) and transmits an advertisement request message including the determined number of advertisements to the advertisement server.