摘要 |
A method is disclosed for assessing a consumer's interest in content on a webpage in a client-server architecture. A consumer client terminal displays an interactive display layer, including webpage content from a webpage content server, to a consumer over a background webpage. Interaction data representing the consumer's interaction with the interactive display layer is received and recorded. The interaction data may be used to update the display properties of the interactive display layer. The interactive display layer with the updated display properties may be displayed to the consumer.
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