发明名称 System and Method for Targeting Advertisements or Other Information Using User Geographical Information
摘要 A request for information items may include content information associated with one or more electronic messages and geographical information associated with the requesting user. A set of information items is identified based on the user geographical information and the message content of the one or more electronic messages. In some embodiments, at least one of the information items is identified based on both the user geographical information and the message content. In some embodiments, if the user geographical information is different from the user's default geographical information, at least one of the information items is identified based on the user geographical information, but not the message content. A subset of the identified information items may be selected in accordance with a scoring or ranking function. The selected information items are transferred to the requesting client and displayed concurrently with (e.g., next to) the electronic messages.
申请公布号 US2011035458(A1) 申请公布日期 2011.02.10
申请号 US20100907930 申请日期 2010.10.19
申请人 发明人 BURNIM JACOB SAMUELS
分类号 G06F15/16 主分类号 G06F15/16
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