METHOD AND SYSTEM FOR CHARACTERIZING WEB CONTENT

摘要

An exemplary embodiment of the present invention provides a method of processing Web activity data. The method includes obtaining a database of clickstream data comprising a user identifier corresponding with a user ID and a uniform resource locator (URL) corresponding with a Web page visited from the user ID. The method also includes generating a plurality of features based on the URL. Further, the method includes generating a data structure comprising the user ID and the feature. The method also includes generating segment information from the data structure based on the similarity of a URL visitation pattern across different user IDs, wherein each segment in the segment information comprises one or more user IDs and one or more features.