PROVIDING LINK TO PORTION OF MEDIA OBJECT IN REAL TIME IN SOCIAL NETWORKING UPDATE

摘要

Techniques are described herein that are capable of providing a link to a portion of a media object (e.g., video, audio, etc.) in real time in a social networking update. A determination may be made that a user is consuming a media object and that the user generates a social networking update that references the media object while the user is consuming the media object. A link is inserted in the social networking update that references a portion of the media object that corresponds to a time instance at which the user generates the social networking update.