| 摘要 |
<P>PROBLEM TO BE SOLVED: To provide an advertisement distribution system improving a user's convenience of electronic book search and promoting circulation/utility of electronic books through an electronic book Website. <P>SOLUTION: When a Web page of a search screen with a search window provided by a media site 13 by menu selection of an electronic book viewer is downloaded and a search condition is input from the search screen with the search window displayed in a user terminal 14, a search engine 116 searches for an advertising record that meets the search condition from a search engine DB 113, and generates an advertisement search result. When one advertisement is selected from among the advertisement search result displayed in the user terminal 14, an outcome generation part 117 transfers an access from the user terminal 14 to an advertiser site 12 corresponding to the selected advertisement, and when an outcome generation act in the advertiser site 12 is executed by operation of the user terminal 14, an outcome value to the media with respect to the outcome generation act is determined on the basis of outcome communication transmitted from the advertiser site 12. <P>COPYRIGHT: (C)2011,JPO&INPIT |
