SYSTEM AND METHOD FOR MEASURING RETAIL AUDIENCE TRAFFIC FLOW AND DETERMINING PLACEMENT OF ELECTRONIC DISPLAYS TO ESTABLISH RETAIL AUDIENCE METRICS

摘要

A system and method for determining audience viewership of airtime segments substantially synchronously displayed on displays of an electronic display network in a retail environment may include determining zones through which a shopping cart being pushed by a customer traveled during a shopping trip. Times that the shopping carts spent in respective zones may be computed. A number of airtime segments that the customers had the opportunity to view while passing through the zones based on the times spent in the respective zones may also be computed. A report may be generated that includes the computed number of airtime segments that the customers had the opportunity to view while passing through the respective zones. Also, locations for the electronic displays to be positioned to enable the electronic display network to be viewed by at least a predetermined amount of customers that visit the retail environment may be determined and reported.