| 摘要 |
<p>A method for delivering short message advertisements is disclosed. The method includes: storing key words of various types of advertisements, and setting a matching policy (101); acquiring short messages from a short message center or a short message gateway (102); matching each short message acquired with the key words of various types of advertisements stored, respectively, by using the matching policy, so as to obtain matching degrees between the short message and the key words of various types of advertisements (103); determining an advertisement type whose matching degree is not less than a preset matching degree threshold as the advertisement type needed by short message users; while delivering the advertisements, performing the advertisement delivery based on the advertisement type needed by the short message users. A system for delivering short message advertisements is also disclosed.</p> |
