SYSTEM AND METHOD FOR THE SELECTION OF CONTEXT SENSITIVE USER PROFILE FRAGMENTS

摘要

A method and system for collecting and generating context sensitive data for consumer profiles and presenting a contemporaneous context sensitive model of consumer preferences to a user. An interpreter module obtains event data of a user's activity and obtains personal user data. The interpreter module associates the event data with context information using predetermined context parameters and selects profile fragments corresponding to the context information. An assembly module generates a composite profile from the profile fragments, and a personalization module prepares a model of the user's composite profile which can be displayed.