A splash plate assembly is retained in a rotary bell cup by a barbed skirt that interfaces with an inner surface of the bell cup. The splash plate assembly includes a splash plate or deflector that is secured to the front side of an insert. The insert has barbed extensions that may form a skirt around an outer periphery thereof. The insert is snapped into the front bell opening of a bell cup, and the barbed extensions elastically deform and snap back outwardly to interface with a shoulder formed in the bell cup inner surface.