发明名称 Method and system of providing a non-skippable sub-advertisement stream
摘要 A method and system of providing a non-skippable sub-advertisement stream. The general idea of one embodiment in accordance with the present invention is that when a user of an electronic digital recording/play back device causes it to fast forward through or skip over a recorded television advertisement, an overlay screen corresponding to the skipped advertisement is displayed on a portion of a television screen once the user resumes watching the recorded television show in normal play back mode. As such, the user is exposed to content of the skipped advertisement while viewing the recorded television show. In this manner, the user of the electronic digital recording/play back device is unable to easily avoid viewing content corresponding to the skipped advertisement.
申请公布号 US7877766(B1) 申请公布日期 2011.01.25
申请号 US20000565561 申请日期 2000.05.04
申请人 ENREACH TECHNOLOGY, INC. 发明人 WU BO;LU BIN
分类号 H04H20/14;H04N5/91 主分类号 H04H20/14
代理机构 代理人
主权项
地址