APPARATUS FOR TRACKING RESPONSES TO ADVERTISING CAMPAIGNS

摘要

A apparatus for tracking responses to advertising campaigns is provided where a client places advertisements in a plurality of different outlet media channels for accessing target recipients of the campaign. The apparatus acts to monitor location responses from recipients and attribute the responses to the different outlet media channels either by providing different response addresses for the different outlet media channels and routing the responses to or through the monitoring location or by evaluating those responses which are not attributed by a neural network to analyze response data and attribute each response to a specific media channel. The data is displayed in real time on a display screen for the client showing real time changes in data obtained from the analysis.