| 摘要 |
Neuromarketing processing systems and methods are described that provide marketers with a window into the mind of the consumer with a scientifically validated, quantitatively-based means of bio-sensory measurement. The neuromarketing processing system generates, from bio-sensory inputs, quantitative models of consumers' responses to information in the consumer environment, under an embodiment. The quantitative models provide information including consumers' emotion, engagement, cognition, and feelings. The information in the consumer environment includes advertising, packaging, in-store marketing, and online marketing. |
