ADVERTISEMENT SCHEDULING IN A PACKET-BASED MEDIA-DELIVERY SYSTEM

摘要

In one embodiment, a scheme for the display of targeted and personalized advertisements in a packet-based media-delivery system, such as an Internet Protocol Television (IPTV) service. An Internet keyword-based advertisement-bidding model is used to place the most-appropriate IPTV advertisements for viewers depending on their interests as determined through the users' Internet activities, while maximizing advertising revenue for the IPTV service provider. One method for scheduling an advertisement for rendering in one or more time slots in packet-based media programming comprises: (a) obtaining at least one keyword from one or more Internet sessions corresponding to at least one user; (b) receiving a plurality of bid amounts corresponding to a plurality of available advertisements for the one or more time slots; and (c) scheduling, based on the at least one keyword and at least one of the bid amounts, the advertisement to be rendered to the at least one user in the one or more time slots.