摘要 |
Methods, systems, and apparatus, including computer program products, for processing events related to presented content. In one aspect, a method includes determining a time window count of a number of advertising events associated with an advertisement during at least one time window before a conversion event; and determining a credit that represents a strength of an association between the advertisement and the conversion event, wherein determining a credit includes selecting a weighting model for the at least one time window count. |
申请人 |
GOOGLE INC.;MA, SHENG;MASTERS, SARAH;ZHANG, FAN |
发明人 |
MA, SHENG;MASTERS, SARAH;ZHANG, FAN |