SYSTEMS AND METHODS TO INCENTIVIZE TRANSACTIONS TO ENHANCE SOCIAL GOODNESS

摘要

Systems and methods to incentivize transactions to enhance social goodness are described. The system receives a request for a badge representing social goodness of a user of a first network entity. The request includes a user identifier that identifies the user. The system generates the badge based on a social goodness index for the user. The social goodness index may be based on at least one social goodness criteria that is selected from social goodness criterion by the user and transaction information for transactions of items that are transacted by the user on the first network entity. The social goodness index provides a measurement of the social goodness of the user in relation to other users of the first network entity. The system communicates the badge to the second network entity to enable the second network entity to communicate the badge to a third network entity.