| 摘要 |
<p>PURPOSE: A marketing model determination system is provided to determine a variable for a final model and the correction value for a variable in order to determine a final mode used in the prediction of the information for a marketing goal. CONSTITUTION: A variable determination module(201) determines a variable used for a final model and the correction value for the variable. A determination module(202) determines a hypothesis used for the final mode. A model generator(203) creates a candidate model by using the variable and the hypothesis. The model generator uses at least one of the corrected hypothesis, a new variable, and the correction value for the variable to generate a new candidate model. A model evaluating module(204) determines not only the candidate model but also a statistic measurement value and a related index for the variable of the new candidate model.</p> |
