| 摘要 |
In one embodiment, a computer-readable medium is provided for performing a method for automatically prescribing a budget for sales expenses including, determining lift factors for sales expenses and other promotion activities, establishing a relationship between the determined lift factors, budgets for the promotion activities to which the lift factors correspond, and a projected value of the distinguished business outcome; and using the established relationship to solve for a value of the sales expenses budget that tends to optimize the projected value of the distinguished business outcome in accordance with the selected optimization.
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