Personalized exposure strategy

摘要

A method for adapting the ad exposure strategy to users, by personalizing the effective frequency of displaying an ad to the user/group of users according to at least a part of the following elements:
The semantic ad description
The ad apparition history
The user behaviour
The user context/intention
The goal of the advertising campaign:
The following parameters are correlated with the personalized effective frequency:
Exposure period (limited by the duration of the advertising campaign or adapted to the user),
Exposure distribution (e.g. expose the user more frequently the first 2 days and decrease progressively the number of exposures for the rest of the campaign).