发明名称 Method for using banner advertisements during commercial breaks
摘要 <p>Apparatus is provided by which a television viewer can view other images, e.g. during commercials or a main program. For example, during a commercial, a viewer may channel surf or surf the internet. A banner (6) is provided on a viewing screen (2) while the viewer watches these other images. In this way the advertiser providing those commercials can still reach those viewers who are channel or internet surfing. In another embodiment, during the main program the user can activate one or more small commercial windows and position them on the screen based on his preference, e.g. using a remote device. When each commercial window is positioned on the screen the viewer receives compensation based on the amount of time the commercial windows are displaying commercials to the viewer.</p>
申请公布号 EP2271082(A1) 申请公布日期 2011.01.05
申请号 EP20100181419 申请日期 2000.11.13
申请人 JLB VENTURES LLC 发明人 KAMEN, YAKOV;SHIRMAN, LEON
分类号 H04N5/445;G06Q30/02;H04N7/16;H04N7/173 主分类号 H04N5/445
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