发明名称 Content discovery and differential advertising in video distribution networks
摘要 A method and apparatus for monitoring use patterns or services available information in video distribution networks. A network termination unit receives the video content through a port, demodulates and decodes the signals to produce display signals. The display signals are displayed on a viewing device connected to the network termination unit and the network termination unit monitors the use patterns and/or services available information of the viewing device. The unit then formats the use patterns or services available information into use pattern network packets and transmits them. A content analyzer receives use pattern packet from a network termination unit and decode them to access the data. The content analyzer then analyzes the use patterns and/or services available information and characterizes the unit. The characterization of the unit is then used to target content to that unit.
申请公布号 US7865915(B1) 申请公布日期 2011.01.04
申请号 US20010864360 申请日期 2001.05.23
申请人 CISCO TECHNOLOGY, INC. 发明人 CLARK JAMES ALLEN;HORROBIN JOHN ROBERT
分类号 H04N7/16 主分类号 H04N7/16
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