METHOD AND APPARATUS FOR CONTROLLING THE PRESENTATION OF CONTEXTUAL ADVERTISEMENTS

摘要

The present invention relates to an apparatus and method of presenting a store receipt having a purchase listing and at least one contextual advertisement. A keyword being selected from a first database, the keyword being either present in the purchase listing or related to a term in the purchase listing, cross-referencing the keyword with a second database containing a plurality of advertisements, and selecting one of said advertisements based upon, at least, said keyword and a geographic location and presenting the relevant contextual advertisement in conjunction with said store receipt. The receipt may be either a printed receipt or an electronic store receipt. Advertisements containing proscribed information are excluded from being presented in conjunction with an electronic receipt or being printed on a paper receipt.