| 摘要 |
A system (10) for measuring and managing distributed online conversations accessible via a network (20) comprises memory (3812) and an online conversation monitoring system (12) communicatively coupled to the network and communicatively coupled to the memory and being configured to create and manage search topics and queries, to search sites on the network utilizing the search topics and queries to identify relevant online conversations related to an entity, to capture relevant online conversations related to the entity, to store in the memory each captured relevant online conversation as a discrete incident associated with the entity to which it is relevant, to score each discrete incident according to a set of metrics, and to present scored incidents to the entity to which relevant online conversation relates.
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