| 摘要 |
PURPOSE: An individual advertisement customized advertisement service system using a free message service through a sponsorship is provided to obtain the advertisement effect by inducing the access of the active consumer to advertiser through a PIA(Personal Intelligence Agent). CONSTITUTION: An originator mobile communications terminal(110) originates a message. An SMSC(Short Message Service Center)(210) transmits the message. A receiver mobile communications terminal(120) receives a message through the message center. The receiver mobile communications terminal inquires customized advertisement contents based on the individual preference data of a smart card(300). The receiver mobile communications terminal displays the advertisement contents with the received message. |
