System and method of delivering RSS content based advertising

摘要

A system and method is disclosed for presenting relevant advertising to user search queries. The RSS content is processed as part of a search query. The results of the query are further selectively processed to identify concepts/topics therein. The resulting web page topics/concepts can then be mapped to advertisements (or keywords) based on correlating topics/concepts which are in common. Thus the ads can be selected by reference to an underlying content presented in RSS feeds.