发明名称 |
SYSTEMS AND METHODS FOR SPREADING ONLINE ADVERTISING CAMPAIGNS |
摘要 |
A system is provided for managing the delivery of online advertisements across inventory units of an online advertising campaign. The system includes a sensor configured to detect current ad volume for an inventory unit of the online advertising campaign. The system also includes a campaign controller configured to generate a reference ad volume for the inventory unit, based on instructions and the detected ad volume; and a unit actuator configured to generate updated ad delivery control settings for the inventory unit, based on the reference ad volume and the detected ad volume. The system also includes a serving unit configured to serve an ad impression on the inventory unit based on the updated ad delivery control settings, wherein the reference ad volume is generated based on a proportion of ad volume served on the inventory unit compared to other inventory units of the online advertising campaign. |
申请公布号 |
WO2010118204(A3) |
申请公布日期 |
2010.12.02 |
申请号 |
WO2010US30347 |
申请日期 |
2010.04.08 |
申请人 |
AOL ADVERTISING INC.;KARLSSON, NIKLAS;XU, YONGGANG |
发明人 |
KARLSSON, NIKLAS;XU, YONGGANG |
分类号 |
G06Q30/00 |
主分类号 |
G06Q30/00 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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