| 摘要 |
An online merchandising and promotion system is disclosed that closely simulates an interior space of an actual place of business in a virtual reality world. As consumers use avatars to explore the simulated space, they become simultaneously familiar with both the simulated and actual places of business, and thereafter can shop at both locations with equal ease. Previous familiarity with the actual place of business can motivate a consumer to visit the corresponding simulated location. In preferred embodiments, users can purchase virtual and/or real goods at the simulated place of business. Some simulated spaces enable avatars to socialize with each other, thereby prolonging their shopping and/or their exposure to advertising. In various embodiments, avatars can work to earn money, and/or avatars can earn virtual money by making real money purchases. Avatars can also gain status, and can compete with each other based on wealth, virtual possessions, and/or status.
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