| 摘要 |
<P>PROBLEM TO BE SOLVED: To provide an advertising content distribution system which allows a viewer to obtain necessary information by simple operation and allows an advertizing company to positively appeal to the viewer. <P>SOLUTION: A broadcasting system includes a program content transmitting device 40 which transmits the video from a CM bank 20, a program bank 30, and a circuit center 10 as program content data, a data broadcast transmitting device 50 which transmits an advertising page containing a list page on which headlines of advertisement of companies are listed and an advertising content page which is linked to each headline and in which advertisement of a company appears as advertising content data, a multiplexer 60 for multiplexing the program content data with the advertising content data, and a transmitting device 70 for transmission as broadcasting data on terrestrial digital broadcasting wave. The data broadcast transmitting device 50 transmits a broadcasting page in which a top page is replaced as time passes if a headline list spans two or more pages. <P>COPYRIGHT: (C)2011,JPO&INPIT |
