A service providing platform (100) utilizes machine readable tags or codes and makes available for use multiple services that can be reached in the context of these tags, i.e. tag based services. These services may or may not necessarily be platform dependent, i.e. dependent on the combination of hardware and/or software components that are used to read the tag and interface with the user. The list of services can be changed by an entity other than the tag issuer. Users can provide hints to the platform (100) along with the machine readable tags to influence the scope of the services provided by the platform.
