SYSTEM, METHOD AND COMPUTER READABLE MEDIUM FOR DETERMINING ATTENTION AREAS OF A WEB PAGE

摘要

During an interaction with a web page, user interface events are recorded and augmented with page layout data from the document object model. An event stream is formed with the page layout data and communicated to an event server. The event server processes the event stream to determine a location at which the events were generated and determines attention data for each event stream that indicates where a user's attention was directed during an interaction. The attention data for a plurality of event streams is aggregated to determine common or popular areas of interest of the web page.