| 摘要 |
In order to broadcast a commercial content corresponding to the centres of interest of a user of a communicating object, the disclosed method involves generating a message including at least one piece of commercial content associated with at least one piece of meta-information characterising the subject concerned by the commercial content. The method is implemented by the object for extracting a piece of commercial content from the message only if the piece of meta-information of the content corresponds to a piece of meta-information characterising a centre of interest of the user.
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