发明名称 MOBILE DEVICE, NETWORK SERVER AND METHOD FOR EVALUATING CORRELATION BETWEEN ADVERTISEMENT INFORMATION AND USER BEHAVIOR
摘要 The present invention relates to a mobile device, network server and method for evaluating a correlation between advertisement information and the behavior of a user having received the advertisement information to verify the effectiveness of providing advertisement information to a user directly without having a user to take a survey. The method comprises providing advertisement information to the user, maintaining an association between said advertisement information and business location data indicative of at least one location of a business, obtaining mobile device location data about the current location of a mobile device of the user, comparing said mobile device location data with said business location data, and if the comparing step determines that said mobile device location matches with a business location indicated in said business location data, registering the match.
申请公布号 US2010280874(A1) 申请公布日期 2010.11.04
申请号 US20090432183 申请日期 2009.04.29
申请人 SONY ERICSSON MOBILE COMMUNICATIONS AB 发明人 THORN KARL OLA
分类号 G06Q30/00;H04W4/02 主分类号 G06Q30/00
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