摘要 |
The present invention relates to a mobile device, network server and method for evaluating a correlation between advertisement information and the behavior of a user having received the advertisement information to verify the effectiveness of providing advertisement information to a user directly without having a user to take a survey. The method comprises providing advertisement information to the user, maintaining an association between said advertisement information and business location data indicative of at least one location of a business, obtaining mobile device location data about the current location of a mobile device of the user, comparing said mobile device location data with said business location data, and if the comparing step determines that said mobile device location matches with a business location indicated in said business location data, registering the match.
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