ADVERTISING SYSTEM AND METHOD USING SEMANTIC TECHNIC IN INSTANT SEARCH

摘要

PURPOSE: A direct answer-type advertisement service system and a method thereof in a semantic technology for displaying a search result if a command and a keyword are inputted are provided to accurately supply advertisement information which a searcher desires by directly outputting the information on a search word input screen. CONSTITUTION: An advertisement database(116) stores registered advertisement information. A search database(118) performs direct response. A semantic search robot(114) analyzes the search word. The semantic search robot outputs the search result by using the keyword according to the meaning of the acknowledged instruction. An advertisement server(112) receives the search result. The advertisement server outputs the searching result information on the search word input screen.