发明名称 |
TARGETED IMPRESSION MODEL FOR BROADCAST NETWORK ASSET DELIVERY |
摘要 |
A system and method is provided for use in connection with delivering content that is targeted to users of a broadcast network. In order to select content that is targeted to users of the broadcast network, signals are received from a plurality of customer premise equipment devices (CPEs) of the network users via a broadcast network interface. Based on the received signals, broadcast assets (e.g., programming, advertisements etc.) are selected from a collection of available asset options. Accordingly, at least a portion of the selected assets are inserted into a content stream of the broadcast network. Once the content stream is broadcast over a broadcast network interface, at least a portion of the selected assets area available for receipt by at least a portion of the CPEs. The CPEs generate reports regarding assets delivered such that asset providers can be billed based on guaranteed targeted impressions. |
申请公布号 |
EP1842369(A4) |
申请公布日期 |
2010.11.03 |
申请号 |
EP20060718329 |
申请日期 |
2006.01.12 |
申请人 |
INVIDI TECHNOLOGIES CORPORATION |
发明人 |
ANDERSON, BRUCE, J.;WILSON, DANIEL, C.;BOULET, DANIEL, A. |
分类号 |
H04N7/10;H04N7/173 |
主分类号 |
H04N7/10 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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