PURPOSE: An electronic shelf label display device is provided to prevent moisture from flowing into an electronic shelf label display device. CONSTITUTION: A display panel(25) displays product information. A shelf label main body(20) stores the display panel. A battery holding unit(52) stores a battery for the drive of the display panel. A battery cover(70) shields the battery holding unit so that the battery is exchangeable in the main body. A moisture inflow preventing unit(90) prevents the external moisture from flowing into the battery between the battery cover and the battery holding unit.
