PURPOSE: An electronic shelf label assembly is provided to prevent the robbery accident by fixing an electronic shelf label assembly main body. CONSTITUTION: An electronic shelf label assembly main body(20) displays product information. A storing holder(40) stores the electronic shelf label assembly main body. It is fixed and coupled to the electronic shelf label assembly main body and a locking device. A fixed body(60) is fixed between the main body and the storing holder. A hanger(50) is connected to the fixed body in order to rotate the main body.
