发明名称 |
LEVERAGING INFORMATION IN A SOCIAL NETWORK FOR INFERENTIAL TARGETING OF ADVERTISEMENTS |
摘要 |
A social network targets advertisements to its members using inferential ad targeting. An inferential ad enables advertisers to reach members that do not meet targeting criteria for lack of information. A member's connections in the social network that satisfy the targeting criteria are leveraged to infer a targeted interest. An inferential ad is selected from a candidate set to be presented to the member. Varying complexities of targeting criteria, secondary inferential targeting criteria, and scopes of inference provide flexibility for inferential ad targeting in a social network.
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申请公布号 |
CA2754469(A1) |
申请公布日期 |
2010.10.14 |
申请号 |
CA20102754469 |
申请日期 |
2010.03.16 |
申请人 |
FACEBOOK, INC. |
发明人 |
KENDALL, TIMOTHY;ZHOU, DING |
分类号 |
G06Q30/00 |
主分类号 |
G06Q30/00 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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