METHOD FOR MEASURING AUDIENCE TO BROADCAST SERVICE AND CONTENT AT TERMINAL

摘要

PURPOSE: A method and a system for examining audience rating about one or more between broadcasting service which enhanced the reliability of examine result and broadcasting contents in a terminal by obtaining an accurate response from a user are provided to exam the audience rate automatically between a communication terminal and a system, thereby minimizing inconvenience of a user. CONSTITUTION: A AM-C(Audience Measurement-Client) informs the performance ability of audience measurement to an AM-M(Audience Measurement-Manager)(S100). The AM-M invites the AM-C as a panel of a specific audience measurement campaign(S200). The AM-M transmits the AM configuration data to the AM-C(S300). The AM-C writes an audience measurement data written by the AM setting information as a report(S400). The AM-C secedes the specific audience rate survey campaign(S500).