摘要 |
PURPOSE: An electronic advertising apparatus for advancing advertisement efficiency, and a controlling method thereof are provided to increase the advertising efficiency by providing the preserved points corresponding to an advertisement selected by an advertiser icon. CONSTITUTION: The advertisements, a representative advertisement item and preserved points inputted by an advertiser terminal are stored at a central server. An advertiser icon array sheet, the representative advertisement item of an advertiser and the preserved points of the advertisement are displayed through a customer terminal(S122). When the advertiser icon is selected, the preserved points of the corresponding advertisement are stored at the central server(S124). |